Excerpts

Sea of Dollars
Water is becoming a high-stakes business where there’s money to be made everywhere you look — from greasy wool to microchips. [from Chapter 5]

Water World
The only way to understand and appreciate the importance of water to our lives is to look at the data flow.

Message in a Bottle
Americans spent more money last year on bottled water than on ipods or movie tickets: $21 billion. A journey into the economics — and psychology — of an unlikely business boom. And what it says about our culture of indulgence. [the original story that inspired “The Big Thirst”]